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graphic design / exhibition design / illustration / printmaking / signing and lots of visual experiments 

Image created as part of blauhausstijl

Exhibition Design and Signing

For De Hillevliet, a beautiful collective building in Rotterdam, I designed presentation walls that were placed in the entrance area you see on the pictures on the right. The panels are made of acrylic glass, they are modular and can be assembled in various ways. The shape of the contours is reflected in the tile pattern on the floor and also ensures the ‘dry' hinge connection. 

Below, you can see the corresponding signage. Once again, it blends with the surroundings by following the tile pattern on the floor. If you look closely, you'll see that the letters are made of small arrows pointing out the direction. 2022

Pictures 2, 4, 5, 6 taken by Michelle Piergoelam. 

Signboard and Workspace  

I helped with setting up a workspace for an artist in residence at Zuid. Boijmans Van Beuningen. A signboard was placed, and the room texts were affixed. 

“For this project, artist Metincan Güzel explores shop interiors of Rotteram Zuid, whose owners migrated mostly from different cities in Turkey. Güzel considers these as diasporaric scenographies, that due to certain elements, can be described as magical, causing a spatial shift to either existing and imaginary places and times. The project aims to reveal conscious and unconscious knowledge of the Turkish diaspora in creating imaginary spaces.’’ (text: Boijmans)

Visual Experiments / BLAUHAUSSTIJL

Together with Fenna Schaap and Karin ter Laak I started Blauhausstijl. We create free and experimental images with analogue techniques. The process of image development often starts intuitively, after which we react visually to what comes out of it. Often, we take a technique or certain material, such as bleach or paper marble as our starting point, and let it inspire us to create. It’s a playful and casual method of working to generate a vast number of images.

Occasionally we get a chance to incorporate some of our visual into an LP sleeve, swimming suit or series of flags.

Website with Ai

To showcase our endless stock of visuals, I created a website for Blauhaus style. To do so, I used ChatGPT, which converted the ideas I described to it into code. 

Every time you refresh the homepage, a new image appears. The images are so huge that they don’t fit within your webpage, which forces you to scroll around to see all the beautiful details. This way of framing entices the visitor to zoom in and wander past the details as well, the same way we do.

www.blauhausstijl.nl

Poster and Flyer

Artist Tijs van Bakel asked me to design a poster and a flyer as part of an art project he worked on in 2022, a year in which he took his art career very seriously. The poster was intended to motivate Tijs, so I metaphorically gave him a slap in the face. Alternatively, with a positive mindset, you can interpret it as a cheering high five. The project, along with the poster and flyer, was exhibited at Loods 6 in Amsterdam.

Exhibition Design 

Museum Rotterdam had asked me to design an intervention space. Every four months a different object from their huge collection is presented here. To visualize the immense size of their collection, the background is composed of more than 110.000 shapes.

Neon Sculpture 

Artist Herman Lamers from H(a)L regularly organizes exhibitions at Het Archief in Rotterdam. At the end of 2022 I contributed to this with a neon sculpture. Herman owns enormous quantities of neon tubes, and he allowed me to create a composition with them. He also did the installation, otherwise I would have definitely been electrified.

I'd like to see it as two energy beams emerging from the earth, making a brief appearance, and then returning back into the earth.

Exhibition Design

For the Tax & Customs Museum in Rotterdam, I’ve designed all the graphic elements and window stickers, for the exhibition ‘Forged Together, silver masterpieces’. The window sticker is an image of one of the silver pieces, enlarged and framed. The exhibition was on show from 2019 till 2021.

Below you can view a booklet with all the captions linked to the silver pieces shown the glass cabinet. 

Photos above made by
Lotte Stekelenburg. 

Exhibition Design and Wall Piece

“KOM is a project in which Chinese-Rotterdam artist Fenmei Hu (Space 101) tells the story of the ancient porcelain route between China, the Netherlands and Rotterdam. KOM shows a collection of rice bowls that Hu received from the Chinese community in Rotterdam.'' (text: Boijmans)

To present these bowls in a suitable manner, I designed furniture that, from a distance, conveyed the idea of rice fields. The graphic design of the heading also had to evoke that suggestion. The exhibition was spectacularly opened on Chinese New Year with a lion dance. On show in Zuid. Boijmans Van Beuningen.

Pictures 1, 2, 3, 4 taken by Michelle Piergoelam. Pictures 5, 6, 7, 8 taken by Tomas Mutsaers.

This plastic object was initially designed to present plates during the KOM exhibition at Boijmans Zuid. It also serves to gently separate the exhibition space from the artist's workspace. It continued to be used afterwards as a storage/presentation piece of furniture.

Pictures above taken by Tomas Mutsaers.

Animated Group Portrait

This is a short video introducing all members of Blauhaus in 2021. During the making proces, I kept the intro of The Love Boat in mind. Blauhaus is the studio space I'm sharing with 9 other creatives at Keilewerf 2. 

Silkscreening and Video

I’m silkscreening on clothes and SELLING it. Secondhand clothes, because there are enough clothes on this planet. Daphne here is wearing the ‘scratch’ outfit. This chaotic design reflects my mood. T-shirt, size M = € 40,40. Pants, size 38 = € 111,11

Pictures 2, 3, 4, 6, 7 taken by Michelle Piergoelam.

Exhibition Design

I did the exhibition design for the exhibition ‘In the kitchen cupboard of' by Zuid. Boijmans Van Beuningen. Kitchenware from around the neighborhood was collected, as well as the stories that came with them. These objects were shown as storytellers in this exhibition. They even played a role in a theatrical play. 

“Food brings us together, with the tableware as a silent witness. For centuries, we have used parlour games to tell each other a new, shared stories. In partnership with the writer, maker and presenter Abdelkader Benali and the theatre maker and actress Gabby Bakker, we have developed a series of workshops for a group of pupils. Together the group is working on a theatrical Parlour Game.'' (text: Boijmans)

Poster Design

Since the kitchenware were the main characters of the play, they all were given a poster that also announced them as big shiny stars. I made the concept of this poster campaign as well as the graphic design, Michelle Piergoelam made the pictures. On show at the beginning of 2022.

Pictures 5, 6 taken by Aad Hogenboom.

Portrait

Collage for Vers Beton, used as a portrait for Ivan Winter's column. Ivan is a hairdresser, but a haircut session with him is also often seen as a therapeutic session where a lot of listening and talking takes place. Hence the ears and mouths in the collage.

Interactive Design

Visitors of Zuid Boijmans were asked questions about gifts, and they could respond by picking a sticker from the yes or no side, revealing a bit more of the underlying color. As the color (lilac or orange) grew, it became clear which answer was given most frequently.

Artist Run Project Space

In a former storage room, always visible through a window in the door, Claudio Tola, Simone Schuffelen and I started the exhibition space VLAK. Every two months a new artist presents their work, research or project. The three of us curate the artists and hosted events during Groot Atelier Weekend and Rotterdam Art Week. I created the identity for this space.

Business Cards

I like the image of a wrinkled paper and I kept that in mind while designing my business cards. Pressed with silver foil.

up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up

graphic design / illustration / exhibition design / printmaking / signing and lots of visual experiments 

Exhibition Design and Signing

For De Hillevliet, a beautiful collective building in Rotterdam, I designed presentation walls that were placed in the entrance area. The panels are made of acrylic glass, they are modular and can be assembled in various ways. The shape of the contours is reflected in the tile pattern on the floor and also ensures the ‘dry' hinge connection. 

Below, you can see the corresponding signage. Once again, it blends with the surroundings by following the tile pattern on the floor. If you look closely, you'll see that the letters are made of small arrows pointing out the direction. 2022

Pictures 2, 4, 5, 6 taken by Michelle Piergoelam. 

Signboard and Workspace  

I helped with setting up a workspace for an artist in residence at Zuid. Boijmans Van Beuningen. A signboard was placed, and the room texts were affixed. 

“For this project, artist Metincan Güzel explores shop interiors of Rotteram Zuid, whose owners migrated mostly from different cities in Turkey. Güzel considers these as diasporaric scenographies, that due to certain elements, can be described as magical, causing a spatial shift to either existing and imaginary places and times. The project aims to reveal conscious and unconscious knowledge of the Turkish diaspora in creating imaginary spaces.’’ (text: Boijmans)

Visual Experiments / BLAUHAUSSTIJL

Together with Fenna Schaap and Karin ter Laak I started Blauhausstijl. We create free and experimental images with analogue techniques. The process of image development often starts intuitively, after which we react visually to what comes out of it. Often, we take a technique or certain material, such as bleach or paper marble as our starting point, and let it inspire us to create. It’s a playful and casual method of working to generate a vast number of images.

Occasionally we get a chance to incorporate some of our visual into an LP sleeve, swimming suit or series of flags.

Poster and Flyer

Artist Tijs van Bakel asked me to design a poster and a flyer as part of an art project he worked on in 2022, a year in which he took his art career very seriously. The poster was intended to motivate Tijs, so I metaphorically gave him a slap in the face. Alternatively, with a positive mindset, you can interpret it as a cheering high five. The project, along with the poster and flyer, was exhibited at Loods 6 in Amsterdam.

Neon Sculpture 

Artist Herman Lamers from H(a)L regularly organizes exhibitions at Het Archief in Rotterdam. At the end of 2022 I contributed to this with a neon sculpture. Herman owns enormous quantities of neon tubes, and he allowed me to create a composition with them. He also did the installation, otherwise I would have definitely been electrified.

I'd like to see it as two energy beams emerging from the earth, making a brief appearance, and then returning back into the earth.

Exhibition Design

For the Tax & Customs Museum in Rotterdam, I’ve designed all the graphic elements and window stickers, for the exhibition ‘Forged Together, silver masterpieces’. The window sticker is an image of one of the silver pieces, enlarged and framed. The exhibition was on show from 2019 till 2021.

Below you can view a booklet with all the captions linked to the silver pieces shown the glass cabinet. 

Photos above made by
Lotte Stekelenburg. 

Exhibition Design and Wall Piece

“KOM is a project in which Chinese-Rotterdam artist Fenmei Hu (Space 101) tells the story of the ancient porcelain route between China, the Netherlands and Rotterdam. KOM shows a collection of rice bowls that Hu received from the Chinese community in Rotterdam.'' (text: Boijmans)

To present these bowls in a suitable manner, I designed furniture that, from a distance, conveyed the idea of rice fields. The graphic design of the heading also had to evoke that suggestion. The exhibition was spectacularly opened on Chinese New Year with a lion dance. On show in Zuid. Boijmans Van Beuningen.

Pictures 1, 2, 3, 4 taken by Michelle Piergoelam. Pictures 5, 6, 7, 8 taken by Tomas Mutsaers.

Pictures above taken by Tomas Mutsaers.

This plastic object was initially designed to present plates during the KOM exhibition at Boijmans Zuid. It also serves to gently separate the exhibition space from the artist's workspace. It continued to be used afterwards as a storage/presentation piece of furniture.

Animated Group Portrait

This is a short video introducing all members of Blauhaus in 2021. During the making proces, I kept the intro of The Love Boat in mind. Blauhaus is the studio space I'm sharing with 9 other creatives at Keilewerf 2. 

Silkscreening and Video

I’m silkscreening on clothes and SELLING it. Secondhand clothes, because there are enough clothes on this planet. Daphne here is wearing the ‘scratch’ outfit. This chaotic design reflects my mood. T-shirt, size M = € 40,40. Pants, size 38 = € 111,11

Exhibition Design

I did the exhibition design for the exhibition ‘In the kitchen cupboard of' by Zuid. Boijmans Van Beuningen. Kitchenware from around the neighborhood was collected, as well as the stories that came with them. These objects were shown as storytellers in this exhibition. They even played a role in a theatrical play. 

“Food brings us together, with the tableware as a silent witness. For centuries, we have used parlour games to tell each other a new, shared stories. In partnership with the writer, maker and presenter Abdelkader Benali and the theatre maker and actress Gabby Bakker, we have developed a series of workshops for a group of pupils. Together the group is working on a theatrical Parlour Game.'' (text: Boijmans)

Pictures 2, 3, 4, 6, 7 taken by Michelle Piergoelam.

Poster Design

Since the kitchenware were the main characters of the play, they all were given a poster that also announced them as big shiny stars. I made the concept of this poster campaign as well as the graphic design, Michelle Piergoelam made the pictures. On show at the beginning of 2022.

Pictures 5, 6 taken by Aad Hogenboom.

Portrait

Collage for Vers Beton, used as a portrait for Ivan Winter's column. Ivan is a hairdresser, but a haircut session with him is also often seen as a therapeutic session where a lot of listening and talking takes place. Hence the ears and mouths in the collage.

Interactive Design

Visitors of Zuid Boijmans were asked questions about gifts, and they could respond by picking a sticker from the yes or no side, revealing a bit more of the underlying color. As the color (lilac or orange) grew, it became clear which answer was given most frequently.

Business Cards

I like the image of a wrinkled paper and I kept that in mind while designing my business cards. Pressed with silver foil.

up up up up up up up up up up up up up up up up up up up up up 

 

Among other things, I create posters, books, signage, exhibition design, screen prints, illustrations and spatial works.

My Approach: 
To begin, I thoroughly delve into a concept to best visualize the story. Then, in the wild journey of design, I go mad on materials, formats, shapes and typography. After this chaos, I make sure the final design is as clear and simple as a stick, to make it easier for users to quickly grasp the purpose and functionality of the design. 

Currently, I primarily design for institutions within the cultural sector such as museums, foundations, and galleries. When it's time for an exhibition or a major publication, I team up with a dedicated crew, tapping into a network I've built up over time.

I balance commissioned work with my own artistic escapades.      

✌︎

Approach me:
studio
mail
instagram


Keilewerf 2, Rotterdam
info(at)hildespeet .nl
hilde_speet

 

Among other things, I create posters, books, signage, exhibition design, illustrations, screen prints, and spatial works.

My Approach:
 

To begin, I thoroughly delve into a concept to best visualize the story. Then, in the wild journey of design, I go mad on materials, formats, shapes and typography. After this chaos, I make sure the final design is as clear and simple as a stick, to make it easier for users to quickly grasp the purpose and functionality of the design. 

Currently, I primarily design for institutions within the cultural sector such as museums, foundations, and galleries. When it's time for an exhibition or a major publication, I team up with a dedicated crew, tapping into a network I've built up over time.

I balance commissioned work with my own artistic escapades.      

✌︎

Approach me:
studio
mail
instagram


Keilewerf 2, Rotterdam
info(at)hildespeet .nl
hilde_speet